Your website should work harder than any associate ever could. We build custom law firm websites that tell your story, showcase what sets your firm apart, and guide visitors toward picking up the phone to schedule a consultation. Every design choice is intentional. Every page builds trust and demonstrates why you’re the right choice. No cookie-cutter templates. Just a site that positions your firm exactly how you want to be seen while converting traffic into signed cases.
Most agencies build websites in a vacuum and hand you something pretty. We build websites that serve as the foundation for your entire marketing strategy. This means we’re not just thinking about what looks good. We’re thinking about how visitors will flow through your site, what pages need to exist to support your practice areas, how to structure content so search engines can understand what you do, and how to design landing pages that turn paid traffic into signed cases. Your website isn’t decoration. It’s the engine that makes everything else work.
We also cap our client roster at a handful of firms. Not because we’re trying to be exclusive, but because building truly custom websites that serve as marketing foundations takes real time and attention. We’d rather work with fewer firms and deliver sites that actually perform than crank out cookie-cutter designs for everyone who asks.
Our websites are designed for your ideal client with each element thoughtfully made to educate, build trust, and convert.
Swapping images, changing text, or building out new pages is easy, even after launch. No need to hire a dev team to adjust headers or add an attorney bio to the about page.
We build all of our sites on WordPress which is known for its flexibility and compatibility with other software. This makes tracking leads and integrating CRMs easy.
You don’t need to wait 4-6 months to launch a website. We get you live in weeks. Not because we cut corners, but because we’ve built a process that eliminates the unnecessary back-and-forth and endless revision cycles that other agencies use to pad their timelines. Every step is designed to get you a high-performing website fast.
Our process starts with a kickoff meeting where we discuss key features, capabilities, and design inspiration to build the best solution that fits your website goals.
After the design kickoff, we get started by building out the home page so you can get a good idea of the general style. Once approved, we will go ahead with building out the rest of the site.
Each draft will have a review period where you can suggest any edits you would like to be made. This helps create clear communication throughout the design process. While these review periods are important, we take a more casual approach and readily make changes on the fly.
Once everything is approved, we will launch the new site and get all of the appropriate analytics tracking set up. We will also run a site audit and monitor performance for a month to ensure everything is working correctly. For clients who are working with us for SEO or PPC, we will also set up Microsoft Clarity so we can start collecting data for further conversion rate optimization (CRO).
See our website design skills in action with a recent build we made for Amari Law, a Birmingham criminal defense law firm.
Visit the new website Jared made for the disability branch of WK.
We could tell you our websites are great, but that’s just us talking. Here’s what our clients say after their new site starts bringing in cases.
I can’t say enough about how great my experience has been dealing with Jared Berg. He came highly recommended by another law firm that I have worked with throughout my career. That law firm has a very good reputation and has done a very good job with marketing over the years so I know and trust their discernment. That firm’s recommendation of Jared meant a lot to me. In my own experience working with Jared I have found him to be knowledgeable, warm and adept at problem solving. He built my firm a wonderful website, which is attractive and efficient. He has continued to deliver in his promises with regard to SEO. I appreciate anyone who does what they promised to do, but what stands out more than anything else is Jared’s willingness to go above and beyond his promises and do more to help my firm succeed. Jared helped me work through some internal system issues that did not involve the website and his help benefited my firm tremendously. He’s always quick to respond to my crazy questions and I never feel like he’s condescending in any way. He has a servants heart and he just wants to help. If you need a professional website and top notch SEO, Jared will exceed your expectations.
Our custom law firm websites start at $10,000 and increase based on size and complexity. Each site is built completely custom and tailored specifically to your firm, your practice area, and the clients you want to attract.
Every site we build is designed with three goals: showcase what makes your firm different, convert visitors into leads, and establish the foundation for your digital marketing strategy. Whether you’re running SEO, PPC, or other digital marketing efforts, your website is where everything comes together. It’s the first impression, the trust builder, and the closer all in one. When your website is intentionally built to convert, your firm can grow without digital bottlenecks.
If you’d like to discuss what a custom website would look like for your firm, give us a call and we can walk through the details.
Our websites are designed with your target client in mind. Whether you’re in criminal defense, family law, or intellectual property, your site will be tailored to speak directly to the clients you want to attract.
Don’t worry about rigid design periods with expensive up-charges. We offer a flexible design experience with the sole priority of delivering a website you love, regardless of the amount of design changes.
Every site is monitored for one month after launch. This ensures there are no bugs, mobile formatting issues, or slow pages. We will also happily make any additional last minute adjustments if necessary.
When you work with Lucerna, you won’t be handed off to a junior designer working from a template library. You will work directly with Jared Berg, Lucerna’s co-founder. Jared personally designs and develops every site we launch, which means the person making design decisions actually understands how websites need to function for SEO and PPC performance.
This isn’t a massive agency where your project gets lost in a queue. It’s one designer who’s obsessively focused on building sites that look professional, represent your firm accurately, and convert traffic into signed cases. Whether you have a concern about how something looks or just want to adjust the messaging on your homepage, Jared’s will be there to help.
A new website will help convert visitors to signed cases, but it works best when you can consistently drive traffic to it. That’s where SEO and PPC comes in.
Generate leads and sign more cases with Google Ads.
Rank higher on Google and drive organic traffic to your site.
