Your Trusted Law Firm Marketing Agency
Generate More Leads for Your Firm
Our team of experienced law firm marketing professionals have the skills necessary to create effective SEO and PPC campaigns that consistently keep your phones ringing.
Our Approach to Law Firm Marketing
Most marketing agencies treat law firms like any other client, swap out the industry, reuse the playbook, and hope for the best. The problem is that law firm marketing carries a layer of complexity that generic strategies ignore entirely. Practice areas attract fundamentally different clients with different needs, different search behaviors, and different decision-making timelines. We build every campaign specifically for your firm, your audience, and your market, because anything less is just gambling with your budget.
Designed to Target Your Ideal Client
We build every campaign around the person on the other end of the screen, what they’re going through, what they’re searching for, and what will make them contact your firm.
Transparent Reporting
Our monthly reports are simple. We tell you exactly what we’ve been doing, what’s working, and what isn’t. No hiding behind vanity metrics, just the truth in plain english.
Dedicated Team of Experts
Our team is here to support you as you grow. From quick edits to big picture consulting, we have you covered.
Law Firm Marketing Services
How We Can Help
Our team is here to help law firms grow using website design, PPC, and SEO. These three elements together create an effective digital marketing designed to grow your business.
Website Design
Elevate your firm with a website designed to build trust and drive new business.
- Fully Customized Website
- Quick Turn Around
- Flexible Revision Periods
Pay-Per-Click (PPC) Ads
Generate new leads today with Google PPC Ads.
- Generate Leads Now
- Certified Google Ads Expert
- Monthly Reports
Search Engine Optimization (SEO)
Rank higher on Google and generate more leads with our Law Firm SEO services.
- Generate Consistent Leads Over Time
- Flexible Pricing Options
- Monthly Reports
Our Work
Criminal Defense Firm PPC
See how our PPC campaigns helped grow a Birmingham criminal defense firm.
Criminal Defense Firm Website
See our website design skills in action with a recent build we made for Amari Law, a Birmingham criminal defense law firm.
WK Disability Branch Website
Visit the new website Jared made for the disability branch of WK.
Criminal Defense Lawyer SEO
See how we were able to rank a brand new website and help secure signed cases in the first month.
Results = Reputation
Our reputation is built on results. See what our clients have to say about their experience working with us.
Henry has been great to work with. I met Henry as a marketing novice and I asked him for extra attention as I learn the marketing process. He has exceeded my expectations with his level of availability, communication and his support. I own a small law firm and I started seeing the benefits of hiring Henry after just one month.
Who You Will Be Working With
You will be working directly with Lucerna founders; Jared and Henry. Henry handles everything PPC related while Jared handles all SEO and design endeavors. Whenever you have a question, concern, or quick marketing request, you will speak directly with the people in charge. No middle men, account managers, or representatives regurgitating information from the technician.
