You didn’t go to law school to learn Google Ads. We run campaigns that fill your calendar with qualified consultations while you focus on practicing law. We handle strategy, execution, and ongoing optimization. You just take the calls and sign the cases.
We’ll never hide behind jargon or overcomplicated reports. You’ll always know exactly where your money is going and what it’s doing.
Clicks and form fills look great on a report, but they don’t tell the full story of whether your marketing is actually working. We build our Google Ad campaigns with the entire client journey in mind, from first impression to consultation, because understanding the full funnel is the only way to make informed decisions about where your budget should go.
We watch your campaigns closely and make adjustments daily, not because we’re micromanagers, but because that’s the level of attention it takes to make your ad spend work as hard as possible. Most agencies optimize for the metrics that are easiest to report on. We optimize for the ones that are hardest to fake, tracking performance deep into the funnel so we always know where to double down and where to pull back.
We also cap our client roster at a handful of firms because this level of attention simply isn’t feasible at large scales. Most agencies will take every dollar that walks through the door and figure out the staffing later. We’d rather work with fewer firms, go deeper, and actually move the needle than stretch ourselves thin chasing revenue while our clients chase their tails.
We focus on delivering quality leads that can easily convert to signed cases, because better leads mean better conversations, faster decisions, and a practice that grows the way it’s supposed to.
Don’t be surprised if you get an email at 2:00 AM. We are here to burn the midnight oil to ensure your campaign is delivering quality leads.
Your firm is bound to change as you grow and we are here to support you. Whether that means quick campaign expansions, new landing pages, or even sales training, we have you covered.
Most agencies treat Google Ads like a vending machine. Put money in, get leads out. But legal advertising doesn’t work that way. Your potential clients are stressed, skeptical, and comparing multiple firms before they pick up the phone. If your ads don’t speak directly to what they’re feeling in that moment, you’re just paying for clicks that never convert.
Before we launch a single ad, we study how your ideal clients actually behave when they need legal help. What are they searching for right after an arrest? What’s going through their mind when they’re considering divorce? What objections are keeping them from reaching out?
We use that insight to craft ad copy and landing pages that meet them where they are. That means different messaging for someone in crisis mode versus someone researching their options. Different angles for different practice areas. Every dollar goes toward reaching people who are ready to act.
We don’t set up your campaigns and walk away. Google Ads rewards constant attention. Bids shift, competitors adjust, and what worked last month might waste money today.
We monitor performance daily and make adjustments based on real data. That means pausing underperforming keywords, testing new ad variations, refining audience targeting, and reallocating budget toward what’s actually generating signed cases. Some weeks we’re overhauling landing pages. Other weeks we’re fine-tuning bid strategies. Whatever moves the needle, that’s where we focus.
Legal advertising has rules, and breaking them can cost you more than money. Our team understands state bar guidelines and ethical advertising standards. Every ad, every landing page, every claim gets reviewed before it goes live.
You won’t see outcome guarantees, misleading statistics, or anything that could put your license at risk. And you get final approval on everything. We handle strategy and execution. You stay in control of how your firm is represented.
Google Ads can generate leads quickly, but finding the right formula still takes testing and refinement. That said, we don’t lock you into lengthy commitments. If you need to pause or stop, just give us written notice and we’ll wrap up at the end of your billing cycle. No penalties, no cancellation fees.
We’d rather earn your trust every month than trap you in a contract.
We don’t waste time with 30-day “research phases” or drag things out to justify our existence. We move fast because every day you’re not running optimized ads is a day your competitors are signing cases that could be yours.
If you’re already running Google Ads, we start by ripping apart your current campaigns to find where you’re losing money. Most firms we audit are wasting 20-40% of their budget on low-intent keywords, wrong audiences, or ads that couldn’t sell water in a desert. We’ll show you exactly what’s broken and how we are going to fix it.
We don’t guess. We dig into search data to find the exact terms people use when they’re ready to hire an attorney. Then we map out your ideal client profile and build audience targeting that puts your ads in front of people who can actually afford to hire you. No spray and pray techniques around broad match keywords.
Sending expensive clicks to your homepage is like inviting someone to your house through the garage. We build dedicated landing pages designed for one thing only, getting visitors to call or fill out your contact form. Every element is built to convert, not just look pretty.
Once we launch, we’re watching your campaigns every single day. Not once a week. Not when we feel like it. Every. Single. Day. We’re testing ad copy, adjusting bids, cutting underperformers, and scaling what works.
Every PPC campaign has room for improvement. This is why we closely monitor each campaign to make routine optimizations to maximize ROI. We pulled some month over month (MoM) data from a current client to show what typical results look like. In this case, we were able to increase qualified leads by 6%, while reducing monthly ad spend by $835 (14.3%). This left us with an average CPA of $56.77 in just one month of optimizations.
Anyone can promise qualified clicks and low costs. We’d rather show you what our clients say after their phones start ringing with cases that actually sign.
Henry has been great to work with. I met Henry as a marketing novice and I asked him for extra attention as I learn the marketing process. He has exceeded my expectations with his level of availability, communication and his support. I own a small law firm and I started seeing the benefits of hiring Henry after just one month.
Our Google Ads management services cover everything your firm needs to generate more leads and reduce costs. Here’s what you can expect:
Increases to 10% of ad spend for accounts over $20,000
Our pricing is fairly straightforward. For most clients, we charge a flat $2,000 per month to manage your campaigns. If your ad budget is $20,000 or more, we charge 10% of your monthly ad spend instead.
This covers everything: strategy, campaign builds, ongoing optimization, landing pages, and reporting. No hidden fees, no surprise invoices. You know exactly what you’re paying each month, and we get to work earning it.
To be clear, this fee covers management only. Your ad spend goes directly to Google on top of this.
When you partner with us for PPC, you will be working directly with co-founder, Henry Bell. As a certified Google Ads expert, Henry lives in your campaigns testing ad copy, refining audiences, and searching for any inefficiencies that are costing you money.
Whether you’re curious why numbers shifted or want to explore a new ideas for a campaign, Henry’s the one picking up the phone. No account managers. No middlemen. Just direct access to the person actually running your ads.
PPC delivers immediate results, but relying only on paid ads means you’re renting your traffic forever. This is why we strongly recommend pairing our law firm PPC services with our SEO and website design. This combination gives you quick wins now while building long-term organic visibility, all on a website actually designed to convert clicks into signed cases.
Elevate your firm with a website designed to build trust and drive new business.
Rank higher on Google and generate more leads with our Law Firm SEO services.
