The Lucerna team is comprised of Jared, Henry, and Lauren. All have extensive experience working in agency and legal environments.
The idea of Lucerna started after our founders Jared and Henry spent a few years working at various agencies and law firms, noticing a reoccuring theme where agencies simply don’t have enough skin in the game. Agencies would pitch hefty retainers with the promise of performance, but there was simply nothing in place to hold them accountable. Sure, they could lose a client, but that’s the worst that could happen. This led to the creation of a performance based approach designed to build partnerships, balance risk, and enable both parties to grow.
We take a unique approach for our services where we only get paid when you sign new cases from the leads we bring in. We also keep our client roster intentionally small, working with just a handful of law firms at any given time because we simply can’t deliver the level of attention and results we promise while managing 50 accounts. We focus exclusively on three services: SEO, PPC, and website design. We don’t do social media management, billboards, or “full-service marketing solutions.” We do the things that actually generate cases for law firms, and we do them well. Since we only get paid when you sign cases from our efforts, our incentives are completely aligned with yours.
Like we mentioned, our biggest difference is we only charge for signed cases. Not leads. Not clicks. Not phone calls. Just signed cases. When you sign a client from our SEO or PPC services we take a small percentage of the revenue brought in by that case. If you don’t sign cases from our work, we don’t get paid. Some agencies claim to offer performance-based pricing, but they charge based on the number of leads delivered, whether those leads are any good or not. We built our pricing model around the only metric that actually matters: revenue from signed cases. This way we only win when you win.
Jared Berg handles all SEO strategy and website design for Lucerna clients. He’s obsessed with building websites that don’t just look good but actually convert visitors into signed cases.
Henry Bell manages all PPC campaigns for Lucerna clients. As a certified Google Ads expert, he lives in campaign data, testing ad copy and hunting for inefficiencies that cost firms money.
